Creator x Crypto Summit Day 2 Notes

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Seed Club Creator X Crypto Summit

Seed Club (@Seedclubhq) is currently hosting a conference called the "Crypto x Creator" summit bringing together some of the most interesting thinkers at the intersection of the Creator Economy and the Crypto world. They hosted three panels today for day 2 of their summit: (1) "Unlocking Value in Creator Economies ", (2) "Music Hits Web3 ", and (3) "Pushing Token Boundaries ".


I jotted down some notes on (2) and (3) as the speakers (all of whom were exceptional) were chatting, and hopefully these notes can spark some exploration around these topics both for myself and others.


Music Hits Web3 Panel


Speakers: Nicole d'Avis (@mybellalogica), Matthew Chaim (@matthewchaim), Jeremy Stern (@jzstern) , and Jack Spallone (@jackspallone)


Matthew Chaim talked about how Web 3.0, specifically NFT and Social Tokens brings more value back to the creators. Jeremy Stern describes NFTs are cultural LEGOs, and mentioned artists like 3LAU selling NFTs around publishing rights, which can potentially decentralize roles in music publishing. Nicole d'Avis noted that in 2016-7, a lot of the conversations around music in blockchain were more about getting rights, credits, and profit splits put on-chain, whereas now Music x Web 3.0 is more about distribution and pushing the boundaries of what is on-chain.


The conversation ended by mentioning that NFTs and Social Tokens for Musicians have been discussed widely, but the next step is discussing the intersection of DAOs and music. Jeremy Stern mentioned that a DAO that takes the shape of a record label could provide more equitable results for artists. Matthew Chaim sees a potential future in which superfans could be able to leave their jobs and work for their favorite artists. Jack Spallone mentions artists might flock to new forms of curation and music discovery mechanisms and ideally that the music landscape looks less extractive and more value-add after that.


Pushing Token Boundaries


Speakers: RAC (@RAC), Trevor McFedries (@whatdotcd), Cooper Turley (@Coopahtroopa)


RAC mentioning that he started an agency to help people get into the NFT world. Both RAC (RAC) and Trevor (FWB) started social tokens. RAC points out that as he built out the Twitch and Discord groups, that RAC fans began not just connecting with him, but connecting with each other, which builds a superior community. He goes on to mention Web 3 is still developing from a user interface perspective.Trevor mentioned that seeing thriving producers with mansions in LA while many of his own producer friends were struggling inspired him to look at ways to create value for artists. Coopahtroopa mentions that the value of social tokens is not just the appreciation of the token price, but the strength and vitality of the community surrounding it.


RAC mentions that one power in the social token world is that if his community decides on a certain feature or improvement, that it could be something that is applied across many social tokens, and potentially become a best practice of sorts. He also mentions that for platform users (ie Facebook, Twitter, etc) you are creating value for the platform and the value is going to the platform owner. In contrast, he mentions that social tokens allow for that value to be captured by the community and those creating the value in that community.


Trevor mentions that since NFT > DeFi (as far as media attention and in the popular consciousness), the cultural component of tokens is important especially to the younger generation. He posits that the financialization of the economy might play a role, and also that "infographic activism" can be applied to building better governance, firstly in the virtual space through DAOs, and then ideally those lessons can be applied in the real world. So he certainly sees DAOs as having a potentially transformative effect, not just limited to the digital world. He mentions that to accomplish all this, we need to figure out governance at scale. Trevor also used his social token community, FWB, to mentor other artists such as Jacques Greene.
Coopahtroopa mentions that community tokens + cash flow would make a powerful combination. Tokenizing rights and catalogs is an interesting area and space. RAC mentions that as people get on-ramped into the Web 3.0 space, they start by making a Metamask wallet, maybe minting NFTs, then many steps later they could be buying land in Decentraland and curating other people's NFT art. All these elements are interconnected. You could theoretically then look a person up and see what communities they are in on-chain. Trevor wonders if there is a way to measure the value that you are generating on-chain through a clout score, though he mentions that is mildly "Black Mirror"-esque in many ways. Both Trevor and RAC mention  that creator communities and on-chain consumption has a large component around "signaling", and that real-life signaling is moving to the digital world too. "Your public wallet becomes your source of truth" - RAC.


Trevor is curious about multisigs and their potential for creating collective identity, which seem like the equivalent of Zines where dissident and interesting thinkers all contribute to one Zine in the real world. RAC builds on that, saying having an FWB approved piece of art would be an interesting example of community sign-off. All three mention "degen scores" (something I will need to look up after). RAC mentions that artists need to be judicious about what they do with their Public and Private accounts, like for instance buying shitcoins on your public account may send the wrong signal. Public accounts become part in some sense of a "new social graph".


March 2021 Update

March has been an eventful month, make sure to stay tuned on updates by following on Instagram, Facebook, Twitter, and via Email!


Music Releases

Like many others, I was entranced by the new Tamil independent song "Enjoy Enjaami", which at time of publication is right around ~70MM views. Incredible track. Given that the song has a strong afrobeats vibe, I first tested out a mix of it with "Dumebi" by Rema on TikTok, and then given strong reception, released a full version in Audius, and (due to upload difficulty) a shortened version on Soundcloud. Check them out here: Audius / Soundcloud


Audiovisual Releases

The chief audiovisual release of this month was my first NFT - click here to read my post about the NFT minting process. 


Additionally to keep up with any NFT releases, follow me on Showtime:


Short Video Releases are listed below, make sure to follow on Instagram, TikTok, and Youtube to get these as they drop!

Enjoy Enjaami x Dumebi : TikTok / Reels / YouTube

Obsessed x Mashallah: TikTok / YouTube

Ghar More Pardesiya x Mann Mandira: TikTok / Reels

Lamberghini x Brown Munde: TikTok / Reels / YouTube



April is set to be a big month as I have collaborations with Nachle Deewane, Origins Classical Championship, and an unannounced third competition in the works for the month. Its going to be a whole lot of new music, across some very diverse languages and genres, so make sure your passport is up to date.



Minting an NFT

NFTs in the last month have gone from a topic of discussion largely limited to crypto-forward circles to a topic used in popular parlance.  

Now how did NFTs get on my radar? 2020 lockdowns caused me to (1) get back into the crypto world in general and (2) listen to lots of podcasts. Two podcasts paved the way for my introduction to the intersection of music and blockchain. The first was an episode of the Solana Podcast with RAC a grammy-winning producer and well-known figure in the space at the intersection of blockchain and music. That was the first time I heard about NFTs and the potential for using tokens to crowdfund music as well as monetize a fanbase.

A few weeks later, a good friend recommended I check out “Pod of Jake”, hosted eponymously by an intellectual personality known as Jake. His conversation with the producer and DJ 3LAU, had more gems, including ideas on how artists and fans can have aligned economic incentives where fans can earn $$ from promoting an artist’s work.

Tangentially and in the meantime, I built a profile and started releasing music on Audius, a decentralized music streaming platform, link to my profile here.

Why did I decide to mint an NFT? I thought the concept was cool and wanted to be an early mover in the space.

How did I mint the NFT? First, I chose a platform. @HelloShreyas, author of “Investing as Entertainment” was kind enough to send me a invite so I went with Zora. I linked my Ethereum wallet to it and filled out my creator profile to start.

To create the art piece, I took a screen-recording from my DAW of a drop from a completed Future House track and layered it over the audio. I’d largely seen NFTs with either visual or audio-visual content and figured that was a good method.

Uploading and minting with Zora is very easy, as the site has great UI and UX. I waited for ETH price to drop for about a week after creating the NFT, and my gas fees were 70% lower the day I minted it thanks to the quick dip in ETH prices at the beginning of March.

The link to the NFT (screenshot below) is:

What are the lessons from the process?

  • Figure out what Blockchain you are minting on – Ethereum is getting cost prohibitive (See below)
  • Monitor ETH and Gwei prices – This can vastly change how much it costs both to mint your NFT, and for people to bid (if the platform is built on the Ethereum blockchain)
  • The market favors big names – the super high value music NFT sales are going to artists like Diplo, 3LAU, RAC, Disclosure, etc.
  • Better used for targeting your existing fans than expecting the “NFT to the Moon” hype train to fetch you a high selling price
  • The more engaging the visual content, the more likely your NFT will stand out.
  • The lower-end NFT market is and will become more saturated as friction is removed from the creation process

What’s next in this space?

  • Exploring other NFT minting platforms
  • Collaborating on audiovisual NFTs with talented visual designers
  • Thinking through how creators (especially in the Desi Dance scene) can utilize Web 3.0 artistic tools such as NFTs, Social Tokens, and Metaverses

To follow the journey – follow on my socials!

February 2021 Update

February was a month marked by one major release and a few assorted TikTok and Reels snippets released.

The major release of February was the “2021 Telugu Vibes Mixtape” which has gotten some rave reviews! For all the audio links, please check the blogpost for the mixtape release.

Among the TikTok/Reels mixes, the most recent was the Fortnite Song / Bang Bang (TikTok, Reels) mix that combined a viral Fortnite parody of Estelle’s “American Boy” with the Bollywood song “Bang Bang. It was started and ended as a bit of a joke, but those songs go together incredibly well.

Top Tucker x Blockbuster (TikTok, Reels) was a kuthu combo- the new Bollywood/Kollywood banger “Top Tucker” mixes well with the Telugu banger “Blockbuster”. This one inspired some awesome choreo, getting tens of thousands of views. Check Harini’s take (TikTok, Reels) as well as Aaryan Kharel’s (TikTok), with more covers on the TikTok sound.

Last up was a TikTok mashup with the popular song “Beat It” by P. A. Teezy mashed up with “Adhiya” by Karan Aujla and, given that it was TikTok, had to end it with a little Pop Smoke, specifically “Mood Swings”. Check it out here!

2021 Telugu Vibes Mixtape

2021 Telugu Vibes Mixtape now out on the platforms below. Includes 11 minutes of vibey Tollywood mashups, including a few crowd favorites from TikTok! Make sure to LIKE, SHARE, and SUBSCRIBE across the following platforms to keep up with more Margib updates.




TikTok Mixes Featured:


January 2021 Update

January was a month without much music, but watch out for a mixtape release next week! Q1 and early Q2 will also feature collaborations with some big dance competitions!


Made a small appearance in the Pitt Dhirana 2021 Mixtape, hosted by G-Tam, and also featuring Swizzee. The mixtape is available on Soundcloud, Audius, Audiomack, and Mixcloud!


Continuing to get more of my own collection on Audius, and launched three playlists: All Margib Uploads, Telugu mixes, and Punjabi mixes.


Additionally, released a few TikToks and Instagram reels of mix concepts, make sure to follow at:


Below is a snippet from a mix of Atif Aslam and Ariana Grande, was released on IG and TikTok in January, that got some great responses.

December 2020 Update

Happy to announce:

  • Two recent releases
    • Future House remix of “Nobody” by NOTD for a recent contest. Available to stream currently on Soundcloud!
  • Launch of my presence on Audius – follow me at and looking forward to participating more in the space at the intersection of the blockchain and music!
  • A big update to the website, with much more to come in future months!